PayDay Escape
The Challenge:
Helping An Entertainment Provider Focus On Customer Experience
Background
PayDay Escape is a single-location escape room and game lounge built to be one of those hard-to-find third places at an affordable price point. It offers board games, clever puzzles, a cozy atmosphere, and immersive technology for adventurers playing games like Dungeons & Dragons. Guests of all kinds come for a board game and improvisational bonanza, and leave with great memories.
Challenges
As a brand-new escape room, PayDay Escape needed more than just puzzles and ambiance to succeed. Running a modern entertainment venue requires an online presence to make bookings seamless, inventory and sales software to process payments and sell games and merchandise, reliable accounting processes to manage that revenue, and tight connections between it all to keep things running smooth. Back-office and marketing builds can be daunting when they take away from your focus: providing an incredible guest experience.
Solutions
Website Development
Built a professional, user-friendly site that showcases the venue and makes booking simple for guests.
Inventory & Accounting Systems
Implemented digital tools to track props, books, merchandise, and finances with clarity and accuracy.
Systems Integrations
Connected the website, inventory, and accounting platforms to reduce manual work and keep everything in sync.
Outcomes
Polished First Impressions
The website establishes credibility and excitement, helping to boost awareness and reservations. It is built with SEO in mind, and receives continous improvements.
Operational Efficiency
Streamlined inventory and financial tracking eliminated confusion and gave full visibility into resources and costs, as well as financial reporting to interested partners.
Love for the Guest
With the back office under control, more time and energy could go into designing puzzles and creating memorable escape experiences.